Each year, Natural Products Expo West sets the stage for what’s coming to grocery shelves and 2026 is already delivering a wave of new plant-based product launches. This is my fifth time attending the show in Anaheim, and in this running coverage post, I’ll be highlighting the most interesting new […]
Author: Kreg
Does “Vegan” Labeling Hurt or Help Grocery Sales? The Answer May Be More Complicated Than You Think
Here’s a question that may sound simple but is a bit nuanced. Should a brand put “vegan” on their label? If you spend any time reading labels and ingredient panels in grocery store aisles (basically my part time job), you probably have strong feelings about this. And it turns out […]
Trader Joe’s Just Dropped Gelatin-Free Marshmallow Eggs for Spring
Trader Joe’s has officially released one of the most surprising spring candy finds of the season: Gelatin-Free Marshmallow Eggs. Yep, the sugar-coated, egg-shaped marshmallow classic typically made with animal-derived gelatin. But not this time. I initially teased these on Instagram ahead of their official release. Now that Trader Joe’s has […]
Vegan Texas Sheet Cake
I had never actually eaten Texas sheet cake before making this recipe. What I did know was how it was described as thin, chocolatey, and topped with a warm poured icing that sets as it cools. Once I started digging into traditional recipes, I realized a lot of modern versions […]
Why Vegan Butter Sticks are Disappearing (and What to Use Instead)
This guide contains multiple updates. Click the links below to jump directly to any section. If you’re a vegan baker, you may have noticed something lately and no, it’s not just you. The vegan butter sticks and blocks that many of us relied on for years have quietly disappeared from […]
Vegan Bran Muffins (That Aren’t Dry)
Made With Bran Flake Cereal, No Dry, Dense Muffins Here! Bran muffins have a reputation for being dry, dense, and often joyless. Mine are none of those things. My vegan bran muffins are moist, hearty yet light, and sweet without eggs, dairy, or complicated ingredients. Instead of straight wheat bran, […]
