Aisle be your guide!
I worked at Whole Foods for 14 years from 2004 until 2018 when Amazon settled in and started making big changes. I watched it transform from a store with a genuine point of view into something more efficient, more corporate, and frankly, less interesting. The in-house vegan bakery items disappeared, […]
I don’t just shop at Whole Foods, I used to work there. From 2004 to 2018, I worked at the Whole Foods Market in downtown Sarasota, FL as a Store Graphic Artist or SGA in company shorthand. I was part of the original opening team. I made signs, chalkboards, marketing […]
If you’ve been paying close attention in some grocery stores lately, you may have noticed new digital tags on shelves. The traditional paper price tags are slowly being replaced with small electronic displays known as digital shelf labels, also called electronic shelf labels. Major retailers including Walmart are rolling out […]
Natural Products Expo West 2026 has come and gone, and after three days walking the halls of the Anaheim Convention Center, I have a lot of thoughts. My full product coverage post covers everything I spotted brand by brand, but this post is different. This is about the bigger picture […]
If you follow food trends online, chances are you’ve seen the viral photos: a $20 smoothie, a $15 jar of vegan yogurt, or even a single strawberry selling for nearly $19. All of them came from one place: Erewhon Market, an upscale California grocery chain. It has become a social-media […]
Here’s a question that may sound simple but is a bit nuanced. Should a brand put “vegan” on their label? If you spend any time reading labels and ingredient panels in grocery store aisles (basically my part time job), you probably have strong feelings about this. And it turns out […]