Beyond Meat Announces New Simple Beyond Ground Proteins

Beyond Meat has officially announced the upcoming launch of a brand-new plant-based product calledBeyond Ground, a notable shift from their previous offerings in four new flavors with an extremely simple ingredients list. Here’s the scoop.

🆕 What’s New: Beyond Ground

According to reports, Beyond Meat’s next innovation is not imitation beef, pork, or chicken. It’s simply called Beyond Ground. Unlike prior products designed to mimic traditional animal meats, this one is intentionally its own thing with a clean, high-protein base for nearly any recipe.

• Focused on simplicity: only four ingredients: water, fava bean protein, potato protein, and psyllium husk fiber.
• No added oils or unnecessary additives: totally streamlined profile.
• While not yet disclosed, the product will launch in four new flavor varieties, likely debuting through partnerships with chefs, influencers, and early testers before rolling out to supermarkets in fall 2025 according to inc.com.

🧾 Why It Matters

• Clean-label trendsetter: Most plant-based meats include oils, binders, colorants, and long ingredient lists. This product is stripped-back and transparent.
• Versatile and kitchen-friendly: Without mimicry to a specific meat, it’s intended to flexibly work in recipes from tacos to stir-fry bowls.
• Greater appeal to health-conscious consumers: With fewer ingredients, no added oil, and high protein from legumes, it aligns with broader wellness trends.
• Signal of Beyond Meat’s strategic pivot: At a time when the company is repositioning in the category, this signals focus on simplicity, functionality, and transparency over mimicry.

✅ Bottom Line

This isn’t a version of a burger or sausage, it’s an entirely new direction for Beyond Meat. If you’re into simple, plant-based protein with minimal ingredients and maximum flexibility, this could be a big win.