Natural Products Expo West 2026 has come and gone, and after three days walking the halls of the Anaheim Convention Center, I have a lot of thoughts. My full product coverage post covers everything I spotted brand by brand, but this post is different. This is about the bigger picture […]
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Is Erewhon the Most Expensive Grocery Store in America? A Closer Look
If you follow food trends online, chances are you’ve seen the viral photos: a $20 smoothie, a $15 jar of vegan yogurt, or even a single strawberry selling for nearly $19. All of them came from one place: Erewhon Market, an upscale California grocery chain. It has become a social-media […]
Natural Products Expo West 2026: The Best New Vegan Products I’m Spotting
Each year, Natural Products Expo West sets the stage for what’s coming to grocery shelves and 2026 is already delivering a wave of new plant-based product launches. This is my fifth time attending the show in Anaheim, and in this running coverage post, I’ll be highlighting the most interesting new […]
Does “Vegan” Labeling Hurt or Help Grocery Sales? The Answer May Be More Complicated Than You Think
Here’s a question that may sound simple but is a bit nuanced. Should a brand put “vegan” on their label? If you spend any time reading labels and ingredient panels in grocery store aisles (basically my part time job), you probably have strong feelings about this. And it turns out […]
Trader Joe’s Just Dropped Gelatin-Free Marshmallow Eggs for Spring
Trader Joe’s has officially released one of the most surprising spring candy finds of the season: Gelatin-Free Marshmallow Eggs. Yep, the sugar-coated, egg-shaped marshmallow classic typically made with animal-derived gelatin. But not this time. I initially teased these on Instagram ahead of their official release. Now that Trader Joe’s has […]
Why Vegan Butter Sticks are Disappearing (and What to Use Instead)
Earth Balance, Miyoko’s, Trader Joe’s and the Return to DIY Vegan Butter If you’re a vegan baker, you may have noticed something lately and no, it’s not just you. The vegan butter sticks and blocks that many of us relied on for years have quietly disappeared from shelves. Not the […]
